Gap chooses 3 designers with Haitian roots for special denim collection

Gap and Harlem’s Fashion Row promotional video via Gap Instagram

NEW YORK — Three designers with Haitian roots are among five creatives selected by Gap Inc. and Harlem’s Fashion Row to craft denim pieces in a new limited-edition collection launching Feb. 13.

Designers Daveed Baptiste, LaTouché and Waina Chancy of Atelier Ndigo are featured in the 20-piece Gap × Harlem’s Fashion Row collaboration. The project highlights Black designers reworking classic Gap denim into bold, statement silhouettes and modern essentials. Igdaliah Pickering and Nicole Benefield are the two other participants. 

Each designer’s four pieces showcase denim through their unique approaches to artistry, construction and material.

Launching online Feb. 13 and in select stores, prices for the clothing range from $98 to $148. They will also be available in several international markets.

“Denim has always been central to Gap’s place in culture,” Gap President and CEO Mark Breitbard said in announcing the collaboration. 

“This collection continues our legacy in denim by creating space for Black designers whose perspectives bring new meaning to one of fashion’s most iconic materials,” Breitbard said. “It’s a reminder of why denim endures at Gap: it serves as a canvas for creativity, individuality, and self-expression.”

Haitian roots, global runway

The Black History Month drop further brings Haitian creative vision into a global retail spotlight.

Baptiste, the Brooklyn-based artist who received the CFDA’s top honor in 2025, crafted denim pieces inspired by ocean waves, Caribbean shores and blue sunsets, using washes and textures that suggest motion and water.

LaTouché’s capsule focuses on inventive pleating, proportion and construction techniques that reshape classic denim silhouettes into statement pieces.

Waina Chancy, founder of Atelier Ndigo, brings Haitian cultural influence into her designs through architectural detailing and textured finishes. Her collection includes references to Haiti’s unofficial national flower, the hibiscus called choublak in Haitian Creole, as a focal point in embroidery and button detailing.

Denim as cultural canvas

Gap views the collaboration centered on denim as a shared cultural canvas — one that can be reshaped by new voices and perspectives. The campaign was photographed by Ghanaian-American director and photographer Joshua Kissi and focuses on denim as a tool for storytelling across cultures.

The denim launch marks the sixth year of collaboration between Gap and Harlem’s Fashion Row, an organization that supports emerging designers of color through programs, industry access and funding support. 

Gap says it has invested more than $1 million into HFR’s nonprofit arm, ICON360, which backs Black designers and fashion programs at Historically Black Colleges and Universities.

Fashion Row founder and CEO Brandice Daniel said denim was a natural choice for the project.

“Denim evolves when new voices are given the opportunity to lead,” Daniel said. “What makes this collaboration with Gap successful is the ability for designers to authentically reinterpret an iconic brand, while Gap connects them with new audiences. 

“The resulting collection is strong, globally relevant, and built to resonate across international markets; that’s when a partnership truly works.” 

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